This liquidity has also allowed the number of countries importing LNG to mushroom. Individually, these countries remain small, though collectively they have provided the bulk of the growth in the market, after some established markets (especially Europe) contracted. And the ranks of LNG importers are set to expand further. Nonetheless, the dynamics driving this source of future growth are diverse, with myriad drivers pushing LNG demand, and several distinct energy strategies among the new importers. Some are looking to manage just a short-term shortfall, others still see gas as a secondary source to other fuels, especially coal. This section would examine some of the players in newly emerging markets, the contrasts of establishing these markets vis-à-vis the traditional markets, and strategies for major gas sellers to successfully tap these markets for future growth.