Ariel Kaye is the founder and C.E.O. of Parachute, a direct-to-consumer home essentials brand based in Venice Beach, Calif. Prior to launching Parachute, Kaye spent ten years working in brand development and advertising in New York. During her career, she has led strategic endeavors for her clients, including product development, content, digital campaigns and user experience with a focus on the consumer goods and luxury categories. Her expertise in qualitative and quantitative research yielded valuable insight into customer behavior and enabled her to better understand the consumer mindset, intention and motivation – invaluable takeaways when creating the Parachute brand.